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Nicolas Huss

CEO

Nicolas is an experienced board level executive and CEO with a strong reputation in the payment, financial services and travel industries, having held the role of CEO at both Visa Europe and Ingenico Group.   With an impressive track record of transforming technology and digital companies, Nicolas is an inspirational value-based leader who is credited with developing high performing teams, moving at pace to drive success and organic business growth while creating dynamic and collaborative cultures through which transformation and critical business outcomes are realised.   Until July 2021, Nicolas was a non-executive independent board director to Amadeus IT Group, where he was also Chair of the Audit Committee. Since 2020, he has been an independent non-executive director for Entersekt, an innovator of customer-centric fintech solutions, and is the current Chair of a Luxembourg based crypto currency company, Bitstamp, a role he has held since May 2021.

Brendan

Lorem Ipsum

Nicolas is an experienced board level executive and CEO with a strong reputation in the payment, financial services and travel industries, having held the role of CEO at both Visa Europe and Ingenico Group.   With an impressive track record of transforming technology and digital companies, Nicolas is an inspirational value-based leader who is credited with developing high performing teams, moving at pace to drive success and organic business growth while creating dynamic and collaborative cultures through which transformation and critical business outcomes are realised.   Until July 2021, Nicolas was a non-executive independent board director to Amadeus IT Group, where he was also Chair of the Audit Committee. Since 2020, he has been an independent non-executive director for Entersekt, an innovator of customer-centric fintech solutions, and is the current Chair of a Luxembourg based crypto currency company, Bitstamp, a role he has held since May 2021.

Lorem Ipsum

Lorem Ipsum

Nicolas is an experienced board level executive and CEO with a strong reputation in the payment, financial services and travel industries, having held the role of CEO at both Visa Europe and Ingenico Group.   With an impressive track record of transforming technology and digital companies, Nicolas is an inspirational value-based leader who is credited with developing high performing teams, moving at pace to drive success and organic business growth while creating dynamic and collaborative cultures through which transformation and critical business outcomes are realised.   Until July 2021, Nicolas was a non-executive independent board director to Amadeus IT Group, where he was also Chair of the Audit Committee. Since 2020, he has been an independent non-executive director for Entersekt, an innovator of customer-centric fintech solutions, and is the current Chair of a Luxembourg based crypto currency company, Bitstamp, a role he has held since May 2021.

How does binging
translate to Sales
and Marketing?

In our post about Intercom’s story, we talked about brand experiences and how brands compete to provide the best experiences to their customers through continuous experimentation and growth. Scalability  would mean a new product and a thousand resources (read expensive & time consuming resources and uncertain results). But, what if you could just invest in your content instead?

Take Ziffy for example. Ziffy is a fictional dog food-producing company that records podcasts about what different dog behaviors mean and posts videos of shelter dogs and cute puppies. They also publish blogs titled, ‘Common things we feed our pets that are harmful to them’ and ‘Dog facts you've never heard about. They engage with their target audience on social media, have a pet party event every year and donate food to your local pet shelter.
Basically, you see it everywhere your pet goes. On your next trip to the mart, you're bound to pick it up. Maybe your dog will like it, maybe it won't. Maybe you bought it for the sole reason that your dog looked like the dog in the video. But they got you to buy their product without a single advertisement. Basically, Ziffy is smart. Be like Ziffy. Ziffy may be fictional, but real brands have had this realization long ago. AT&T came up with a series called ‘Guilty Party’ that revolves around social issues that concern the Youth, featuring 9 famous social media influencers. In the next 10 weeks, 42 Million people had watched it with 38 Million engagements (5.7x the industry standard)!
If you've ever known someone who likes Star Wars, you'd know that liking Star Wars is now a part of their personality (sometimes all of it). All fans have at least one piece of merchandise or have seen at least one spin off. Capitalising on this, IBM released a 10 episode series talking about the technology behind Star Wars and managed to reach Star War fans + Tech geeks (often colliding). Turns out, Star wars had more to offer than fluorescent glow in the dark swords!

Turns out, Star wars had more to offer than 
fluorescent glow in the dark swords! 

Giving your prospects

a binge-worthy experience

It is a bright new day and you are in an extremely chirpy mood. You know deep down that the well-crafted and informative content piece you shared is going to win your prospect’s heart. 

Your fingers cannot stop doing the tippity tappity happy dance as they open the dashboard to see how well your prospect has engaged with the  content, and BAM!
Your enthusiasm and the engagement graph on the screen both race to the bottom. You know the pain is real, and we're here to tell you it doesn't have to be this way.
Keep reading to see how you can create a content experience that your prospects deserve.

When you have a collection of content pieces that can be consumed in any order

The old way 

The new way 

The new way 

The old way 

When you have to run campaigns with ONE or
multiple content pieces

Post-sales content consumption is key to having return customers and increasing the adoption of your product. The teams at Cisco have been producing engaging content to keep their customers updated with new product changes and launches. They noticed a staggering 74% increase in content consumption and a 3.5x increase in adoption.

Content is often an investment you make for returns in the  long run. For companies that are far-sighted and ambitious,  content should be their next product line. 
Content enthusiasts will have you believe that bingeable content is the best thing you can invest in right now, and content’s hyper critics will have you believe content is dead. It all feels like a bad game of stock market skepticism, but content, essentially, is just a tool.
How you use it, if you use it at all, is always on you.
You can unlock unlimited possibilities with bingeable content. Try Cleverstory today to see it yourself!

But remember that content consumption doesn’t stop at selling.

Unlock unlimited possibilities with bingeable content.

Try Cleverstory
today to see it
yourself!

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